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| Public Act 103-0559
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| HB0218 Enrolled | LRB103 03742 LNS 48748 b |  
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 AN ACT concerning civil law.
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 Be it enacted by the People of the State of Illinois,  | 
represented in the General Assembly: 
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 Section 5. The Consumer Fraud and Deceptive Business  | 
Practices Act is amended by adding Section 2BBBB as follows:
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 (815 ILCS 505/2BBBB new) | 
 Sec. 2BBBB. Sale and marketing of firearms. | 
 (a) As used in this Section: | 
 "Firearm" has the meaning set forth in Section 1.1 of the  | 
Firearm Owners Identification Card Act. | 
 "Firearm accessory" means an attachment or device designed  | 
or adapted to be inserted into, affixed onto, or used in  | 
conjunction with a firearm that is designed, intended, or  | 
functions to alter or enhance (i) the firing capabilities of a  | 
firearm, frame, or receiver, (ii) the lethality of the  | 
firearm, or (iii) a shooter's ability to hold and use a  | 
firearm. | 
 "Firearm ammunition" has the meaning set forth in Section  | 
1.1 of the Firearm Owners Identification Card Act. | 
 "Firearm industry member" means a person, firm,  | 
corporation, company, partnership, society, joint stock  | 
company, or any other entity or association engaged in the  | 
design, manufacture, distribution, importation, marketing,  | 
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wholesale, or retail sale of firearm-related products,  | 
including sales by mail, telephone, or Internet or in-person  | 
sales. | 
 "Firearm-related product" means a firearm, firearm  | 
ammunition, a firearm precursor part, a firearm component, or  | 
a firearm accessory that meets any of the following  | 
conditions: | 
  (1) the item is sold, made, or distributed in  | 
 Illinois; | 
  (2) the item is intended to be sold or distributed in  | 
 Illinois; or | 
  (3) the item is or was possessed in Illinois, and it  | 
 was reasonably foreseeable that the item would be  | 
 possessed in Illinois. | 
 "Straw purchaser" means a person who (i) knowingly  | 
purchases or attempts to purchase a firearm-related product  | 
with intent to deliver that firearm-related product to another  | 
person who is prohibited by federal or State law from  | 
possessing a firearm-related product or (ii) intentionally  | 
provides false or misleading information on a Bureau of  | 
Alcohol, Tobacco, Firearms and Explosives firearms transaction  | 
record form to purchase a firearm-related product with the  | 
intent to deliver that firearm-related product to another  | 
person. | 
 "Unlawful paramilitary or private militia" means a group  | 
of armed individuals, organized privately, in violation of the  | 
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Military Code of Illinois and Section 2 of Article XII of the  | 
Illinois Constitution. | 
 (b) It is an unlawful practice within the meaning of this  | 
Act for any firearm industry member, through the sale,  | 
manufacturing, importing, or marketing of a firearm-related  | 
product, to do any of the following: | 
  (1) Knowingly create, maintain, or contribute to a  | 
 condition in Illinois that endangers the safety or health  | 
 of the public by conduct either unlawful in itself or  | 
 unreasonable under all circumstances, including failing to  | 
 establish or utilize reasonable controls. Reasonable  | 
 controls include reasonable procedures, safeguards, and  | 
 business practices that are designed to: | 
   (A) prevent the sale or distribution of a  | 
 firearm-related product to a straw purchaser, a person  | 
 prohibited by law from possessing a firearm, or a  | 
 person who the firearm industry member has reasonable  | 
 cause to believe is at substantial risk of using a  | 
 firearm-related product to harm themselves or another  | 
 individual or of possessing or using a firearm-related  | 
 product unlawfully; | 
   (B) prevent the loss or theft of a firearm-related  | 
 product from the firearm industry member; or | 
   (C) comply with all provisions of applicable  | 
 local, State, and federal law, and do not otherwise  | 
 promote the unlawful manufacture, sale, possession,  | 
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 marketing, or use of a firearm-related product. | 
  (2) Advertise, market, or promote a firearm-related  | 
 product in a manner that reasonably appears to support,  | 
 recommend, or encourage individuals to engage in unlawful  | 
 paramilitary or private militia activity in Illinois, or  | 
 individuals who are not in the National Guard, United  | 
 States armed forces reserves, United States armed forces,  | 
 or any duly authorized military organization to use a  | 
 firearm-related product for a military-related purpose in  | 
 Illinois. | 
  (3) Except as otherwise provided, advertise, market,  | 
 promote, design, or sell any firearm-related product in a  | 
 manner that reasonably appears to support, recommend, or  | 
 encourage persons under 18 years of age to unlawfully  | 
 purchase or possess or use a firearm-related product in  | 
 Illinois. | 
   (A) In determining whether the conduct of a  | 
 firearm industry member, as described in this  | 
 paragraph, reasonably appears to support, recommend,  | 
 or encourage persons under 18 years of age to  | 
 unlawfully purchase a firearm-related product, a court  | 
 shall consider the totality of the circumstances,  | 
 including, but not limited to, whether the marketing,  | 
 advertising promotion, design, or sale: | 
    (i) uses caricatures that reasonably appear to  | 
 be minors or cartoon characters;  | 
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    (ii) offers brand name merchandise for minors,  | 
 including, but not limited to, clothing, toys,  | 
 games, or stuffed animals, that promotes a firearm  | 
 industry member or firearm-related product; | 
    (iii) offers firearm-related products in  | 
 sizes, colors, or designs that are specifically  | 
 designed to be used by, or appeal to, minors;  | 
    (iv) is part of a marketing, advertising, or  | 
 promotion campaign designed with the intent to  | 
 appeal to minors;  | 
    (v) uses images or depictions of minors in  | 
 advertising or marketing, or promotion materials,  | 
 to depict the use of firearm-related products; or  | 
    (vi) is placed in a publication created for  | 
 the purpose of reaching an audience that is  | 
 predominantly composed of minors and not intended  | 
 for a more general audience composed of adults.  | 
   (B) This paragraph does not apply to  | 
 communications or promotional materials regarding  | 
 lawful recreational activity with a firearm such as,  | 
 but not limited to, practice shooting at targets on  | 
 established public or private target ranges or  | 
 hunting, trapping, or fishing in accordance with the  | 
 Wildlife Code or the Fish and Aquatic Life Code. | 
  (4) Otherwise engage in unfair methods of competition  | 
 or unfair or deceptive acts or practices declared unlawful  | 
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 under Section 2 of this Act. | 
 (c) Paragraphs (2), (3), and (4) of subsection (b) are  | 
declarative of existing law and shall not be construed as new  | 
enactments. The provisions of these paragraphs shall apply to  | 
all actions commenced or pending on or after the effective  | 
date of this amendatory Act of the 103rd General Assembly.  | 
 (d) The provisions of this Section are severable under  | 
Section 1.31 of the Statute on Statutes.
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 Section 99. Effective date. This Act takes effect upon  | 
becoming law.
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